A brand grounded in market insight.

The challenge.

Entering a competitive direct-to-consumer market calls for a clear understanding of customers, products, and positioning. 99 Fruits explored these questions before defining its direction.

The approach.

The work connected market insights with the decisions behind a D2C dry fruit business, using research to inform positioning and the proposed customer experience.

The work delivered.

A coherent brand and packaging direction informed by market research, with an e-commerce experience that carries the same identity from product discovery to purchase.