Commerce with creators at its centre.

The challenge.

Creator-led commerce has different needs from a conventional storefront. The work explored how an e-commerce model could reflect the way creators present their offerings and connect with customers.

The approach.

The project considered the relationship between creators, product presentation, and the buying journey to shape a model around its intended users.

The work delivered.

The case study presents a creator-centric commerce concept and its underlying strategic approach. The concept connects business strategy with the needs of its intended users.